Peggy Fenwick, Principal
A 16-year marketing veteran, Peggy Fenwick brings extensive technology and marketing experience to the development and implementation of communication and public relations strategies for a variety of emerging and established companies in the business-to-business market. Her areas of expertise include strategic communications planning, marketing communications, analyst relations, and program development planning for technology giants as well as start-ups.
Prior to starting Markit Strategies in May 2005, Peggy served as the director of marketing for a regional urban planning consulting firm headquartered in Northville, Mich. There, Peggy was responsible for all marketing, business development, and public relations activities for the 40-person professional services firm. She automated the lead and RFP fulfillment process to improve efficiencies and increased the company’s win ratio from 28 to 38% within one year. Peggy led the implementation of a corporate identity refresh for the 26-year-old company, including new collateral, quarterly newsletter, and proposal/presentation materials. She also developed a media relations program that resulted in a record number of placements for the firm in the first six months of the program, including the 2004 Small Business Award from Crain’s Detroit Business.
Prior to that, Peggy was a senior account manager at Airfoil Public Relations, where she was responsible for strategic planning, program development and client satisfaction for several technology entities including a leading e-commerce design, development and managed services provider and a prominent IT staffing and network services provider. Program results generated several media achievements including positioning a client’s CEO as a retail e-commerce expert within a top retail column in the Chicago Tribune; shepherding an opinion editorial in the Wall Street Journal for a healthcare collaborative; and securing an executive profile placement with a half page photo in Inc. Magazine for the Inner City 100 awards.
Peggy joined Airfoil from SupplySolution, Inc., the leading provider of supply chain execution applications for manufacturing, distribution and supplier organizations, where she was director of marketing. Hired as the company’s first marketing resource, Peggy was responsible for all the corporate and industry marketing activities, business development, public relations and analyst relations programs.
At SupplySolution, Peggy’s publicity program achievements included a Wall Street Journal story and over 10 million media impressions in key business, industry and technology media such as Automotive News and Ward’s Automotive. Her team was heralded for prominent placements in industry analyst reports and many top industry awards, including Computerworld’s “Top 100 Emerging Companies”, Software and Information Industry Association’s 2002 “Corporate Newcomer of the Year” Codie Award, finalist status for a 2002 Ernst & Young Entrepreneur of the Year Award and the Automotive News PACE Award for supply chain management.
Prior to SupplySolution, Peggy served as marketing director for Michigan-based Future Three, Inc., developers of integrated demand management, release accounting and shipping control applications for automotive suppliers, where she was responsible for global marketing functions for the organization. Peggy led her team to secure several awards and accolades for the company and the department, including the EDI Pioneer award, Software Marketing’s Best Tradeshow Exhibit in North America, and the Future 50 Award. Her team created a business development program resulting in 30% annual revenue growth from 1996 to 1999, generating 72% of new sales revenue in 1999 through a department developed lead generation program.
During her ten-year tenure at Future Three, Peggy also pioneered and implemented the company’s continuing education and training program known as Education Services. This revenue-generating business entity was responsible for earning 30 percent of the company’s training income the first year the program was instituted.
Peggy earned a bachelor's degree in business administration, majoring in marketing from Eastern Michigan University, in Ypsilanti, Mich. She is active with the Michigan Council of Women in Technology, the Canton Parent2Parent Group, and serves as an education committee member of the Society for Marketing Professional Services for Michigan.